THE OPPORTUNITY

The "GPT Moment" in Home Healthcare: How Apricot Put Patients Over Paperwork

PROBLEM DEFINITION

Uncovering the Real Bottleneck: Why Start-of-Care Documentation Matters Most

PROTOTYPING + VALIDATING

Rapid Prototyping: From Insight to a Better Start for Nurses

BRANDING

Building a Brand Nurses Can Trust

BUILD AND LAUNCH

Building the MVP and Launching at Speed