Latest Articles, Events, and News
A peek into what we’re doing, thinking, and writing about lately.
Using internet research to inform business strategy
A market researcher, UX strategist, and analyst spend a morning trying to answer a simple question, using only insights available on the open internet: Will men buy pimple patches?
The Product Manager's Guide to Facilitating Stakeholder Workshops
Are you a natural facilitator? Not everyone can jump in and run a product workshop. It takes an ability to empathize without losing momentum, a knack for eliciting diverse perspectives, and a profound self awareness.
You need more than a great product demo to make your pitch deck sticky
You might have the flashiest, sexiest, most compelling product demo in the world. It still won’t translate to everyone else involved in the purchasing process. You know what will? A good story rooted in the problems your customer is experiencing.
Your customer acquisition strategy should be as unique as your customers are
What happens when you’re tasked with marketing a new tech company to an aging audience? In our case, learning as much about our consumers as possible, then experimenting, analyzing, and iterating.