MVP and Launching with First Customers

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In a matter of months, Apricot was no longer just a concept or a clickable prototype; it was live as an MVP. Our initial launch focused squarely on supporting nurses during the critical start-of-care phase by streamlining referral review and documentation. The MVP encompassed the core functionalities needed for real-world validation: intelligent document parsing, automated draft generation, seamless EMR data handoff, and an intuitive user interface for verification.

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Our launch strategy wasn't about chasing perfection; it was about proving value. We rolled out Apricot to a select group of pilot users, meticulously tracking both their usage patterns and their feedback.

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The results were encouraging: nurses reported significantly less time spent on documentation, increased confidence heading into patient visits, and a dramatic reduction in after-hours administrative work. This invaluable feedback immediately informed our product roadmap, shaping how the tool intelligently flagged missing information, refining the user interface for optimal clarity, and tightening the integration with existing EMR systems. Apricot was doing more than just functioning; it was actively relieving a significant pain point.

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Early Go-to-Market Focused on Strategic Traction

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In parallel with the MVP release, we strategically launched Apricot's presence in the market. Our go-to-market strategy was designed to build targeted awareness, capture early interest from key stakeholders, and lay a solid foundation for future sales growth. This included a beta-focused landing page, a tailored email sequence to onboard pilot customers, essential sales enablement materials, and organic content on LinkedIn alongside participation in key home health industry events and webinars.

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Our focus wasn't on mass reach but on strategic traction, directly engaging with Directors of Clinical Services, C-suite decision-makers, and independent nurse-owners to plant the seeds for Apricot's next phase of expansion.

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Apricot Today

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Today, Apricot stands as a testament to the power of empathetic AI, thoughtfully designed and precisely built to transform real workflows. It's one of Oklahoma’s fastest-growing technology companies, a journey that began with a simple yet powerful directive: "Go find the real problem—and solve it for good."