Vela

commercial fintech app

How we built a commercial fintech app from scratch to make the loan process more secure and user-friendly.

The Opportunity

Commercial loans are complicated and cumbersome, relying on a labor intensive,  “old-school” process. This  process typically involves hundreds of email exchanges between borrower and lender, with file attachments containing highly personal information, all while a frazzled loan assistant tries to keep everything on track.

By the time the loan closes, all parties are exhausted and ready to move on. However,  just 90 days later the borrower is back on the hook for more documents. A typical business owner doesn’t have time to remember every document due at every interval, and the bank doesn’t have the resources to proactively manage these exceptions.

Introducing Vela, a secure way to request the right documents at the right time.

How we built and launched the Vela app

Quote from a loan officer
quote from a loan officer

The Product Build

Through rapid testing, validation, and agile development, we quickly built an application that helps a user revolutionize commercial loan experience.

A secure experience from mobile to desktop

The Arbit landing page captures the it-factor of sneaker culture while building credibility for the product.

Phone screen showing the Vela login screen
Phone screen showing a list of all of the loan in the pipeline
Phone screen showing Step 3 of 4 in the loan creation modal
Phone screen showing a success screen letting the user know their loan has been created

Brand Identity

The Arbit landing page captures the it-factor of sneaker culture while building credibility for the product.

Vela logo on dark background
'v' logo design
Vela logo on light background
Color palette for the Vela branding

Illustrations

Illustrations from the Vela websiteBackground pattern from Vela website