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Topcon is a global leader in precision positioning equipment and solutions for the surveying, construction, agriculture, and civil engineering industries. Their products help bring greater precision, collaboration and efficiency to jobsite around the world. Their goal was to become more visible as thought leaders in the conversation around technology and its ability to help meet global infrastructure needs.
With this in mind, Gitwit created a strategy founded in a documentary and trailer that explored the issue of global infrastructure demands and the exciting technologies that are currently being implemented across infrastructure projects globally.
Gitwit led the charge by working with Topcon to define the story and identify global leaders in the conversation from leading organizations including Intel, SAP, Belford Beaty, and the Civil Engineering Society for interviews.
With discovery completed and the story defined our team then went to work traveling across the USA and Europe to film interviews with these thought leaders and ultimately produced a documentary and trailer. On the heels of production our team completed several strategic awareness campaigns focused on creating engagement with their site and placing Topcon at the center of this rapidly developing conversation.