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Que Gusto is an Ecuadorian café in downtown Tulsa, specializing in authentic empanadas, yucca fries, arepas, and tamales. As graduates of a local food entrepreneurship incubator, Que Gusto’s owners were extremely aware that once they taste it, Tulsans love their food; but getting them to understand upfront what Ecuadorian food is proved to be a barrier.
Que Gusto came to Gitwit needing help with the visual identity of their brand, focused on the environmental branding of their new restaurant space. Through initial conversations, we realized that Que Gusto not only needed a visual identity, but also needed some brand messaging that would clearly position its style of food in a landscape of Tex-Mex and traditional Mexican food.
We developed a logo, brand iconography, photography style, and brand colors, as well as new messaging for the Que Gusto website and positioning statements that touted their key value propositions: