Prelude
New Venture
Honing in on a Problem Worth Solving in the Death Care Space
The Opportunity
Gitwit, working on a new 19days venture, identified the funeral home industry early on as a target for exploration because it is large, disaggregated, and undergoing significant change; yet, it lags in technology and user experience improvements, and is rife with rent-seeking middlemen.
Our discovery process started with an anecdote from a funeral home owner: The trend of people choosing cremations over burials is on the rise, leading to a decline in funeral home profits.The team was intrigued by the significant shift this industry is facing — and the challenges and opportunities it presents.
Our goal: Identify a problem worth solving. And, if found, develop a solution worth buying.
Going deep and wide to source human level problems
Discovery stats
Hone in on the problem with the highest-potential.
Quickly prototype B2B software concepts and test our hypotheses.
