Firetrace

Global Brand Launch

Bringing a new product category to life through visual storytelling

When most people think of fire suppression they think of fire extinguishers, but for industrial equipment fire suppression is often complex and expensive to install.

Firetrace — an industry-leading supplier of fire suppression — contacted Gitwit to help launch a new technology that would help with protecting critical equipment in the smallest of spaces. This product called FlexRope was focused on vital machinery where electrical fires are common and where downtime results in loss of profit and missed deadlines.

This new product which could be user installed and drastically reduces the damage caused by fires and keeps manufacturing facilities safe and equipment running.

Brand Strategy & Brand Identity

Photography

Product Videos

Website