Arbit

Sneaker resale pricing app

A first-of-its-kind pricing product from idea to prototype testing

The Opportunity

Venita Cooper, owner of Silhouette Sneakers & Art and general Gitwit pal, had an idea that was already gaining attention from investors — to create the first-ever pricing tool for buyers and sellers in the resell market. Her vision: an app that anyone can use to determine whether they are getting a fair price on sneakers.

The product would run on an algorithm that calculates factors like rarity, brand, shoe model, colorway, size, quality, and hype of a sneaker to generate a fair-market price.

Venita had the vision, but needed a prototype she could demo for investors, along with pitch materials and a website to arm her fundraising efforts.

PROTOTYPE

Our digital prototype detailed out the user journey from awareness to price-checking a pair of shoes.

Phone screen showing the Arbit login screen

PITCH DECK

We told Arbit’s story through a pitch deck that educates investors on the brand and product-market fit.

Slide design from the Arbit pitch deck showing that there's no single go-to resource for pricing data
Slide design from the Arbit pitch deck showing the pricing breakdown of different sneakers
Slide design from the Arbit pitch deck showing the impact of sneaker culture
Slide design from the Arbit pitch deck showing an overview of the app features
Slide design from the Arbit pitch deck showing text on the left side and a photo of someone using the arbit app on the right side

Landing Page

The Arbit landing page captures the it-factor of sneaker culture while building credibility for the product.