Venita Cooper, owner of Silhouette Sneakers & Art and general Gitwit pal, had an idea that was already gaining attention from investors — to create the first-ever pricing tool for buyers and sellers in the resell market. Her vision: an app that anyone can use to determine whether they are getting a fair price on sneakers.
The product would run on an algorithm that calculates factors like rarity, brand, shoe model, colorway, size, quality, and hype of a sneaker to generate a fair-market price.
Venita had the vision, but needed a prototype she could demo for investors, along with pitch materials and a website to arm her fundraising efforts.
Our digital prototype detailed out the user journey from awareness to price-checking a pair of shoes.
We told Arbit’s story through a pitch deck that educates investors on the brand and product-market fit.
The Arbit landing page captures the it-factor of sneaker culture while building credibility for the product.