Built an app prototype and investment materials for the first pricing algorithm in the sneaker resell market.

The Opportunity

Venita Cooper, owner of Silhouette Sneakers & Art, had an idea that was already gaining attention from investors. She wanted to create the first-ever pricing tool for buyers and sellers in the resell market. Her vision: an app that anyone can use to determine whether they are getting a fair price on sneakers.

The product would run on an algorithm that calculates factors like rarity, brand, shoe model, colorway, size, quality, and hype of a sneaker to generate a fair-market price.

Venita had the vision, but needed a prototype she could demo for investors, along with pitch materials and a website to arm her fundraising efforts.

1-week Branding Sprint

Investment Presentation