Inch

Employee performance feedback app

Designed and shipped a brand new app inside a month

The Opportunity

U.S. companies were estimated to have spent more than $1 billion on employee feedback and engagement programs in 2017 (Deloitte). Despite this, 65% of employees say they are not getting enough feedback to grow and succeed.

Inch was created by venture studio 19 days to help people get ‘feedback from the right people, at the right time, and in the right way’. The mission for our product team was to create an app that dramatically increases the quantity and quality of feedback within an organization. A huge piece of this was tying feedback to specific situations — meetings or moments between people — and prompting feedback with low-barrier, high-impact questions.

Our product team ran a one-week sprint to take initial product ideas, explore different solutions, and design a complete user experience. By the end of the week, we had full-fidelity designs and had begun technical set-up. The team rolled straight into engineering and at the end of 2 more weeks, we had a working MVP ready to launch for alpha testing with calendar integration, configurable competency models, and guided feedback flows.

1 DAY BRANDING SPRINT

Slide design for the Inch launch presentation showign the inch logo surrounded by hand drawn, angular speech bubbles

Brand Words

Inviting / Approachable

Energizing

Sincere / Helpful

Scientific

Radical

Everyday

COLOR PALETTE

leaf Green

#09686B

PINK

#FE77D6

ORANGE

#F77635

INCH-E GREEN

#BCC555

TOMATO

#FF514D

Blue Violet

#6B30FB

MASCOT DESIGN AND ANIMATION

Illustration of the Inch mascot Inch-e

3 WEEK DESIGN AND BUILD SPRINT

The team that worked on Inch in a meeting room talking
Onboarding screen showing a welcome message below the Inch mascot named Inch-e
Phone screen showing an onboarding screen that prompts the user to choose growth areas in the app
Competency selection screen on a laptop
Phone screen showing the summary screen of a feedback request
Phone screen showing the email notification received when someone has requested feedback
Homepage of the app in a browser windowTwo phones showing the form to give someone feedback in the app

Launch Deck

Grid of slide designs from the Inch Launch Presentation
Slide design with text on a ripped piece of notebook paper on an orange background
Slide design with headline on a green background above a torn piece of paper with bullet points on the paper
Slide design with large quote layered over an angular yellow speech bubble