Hilti operates in 120+ countries and is approaching 30,000 team members. Recruiting and retaining top-notch talent is a major priority for reaching their business goals, and this is becoming ever-more difficult as the younger workforce is looking for more from their employers.
This is why the company created what they call their “employee value proposition”, which articulates and formalizes the most important and unique aspects of how Hilti operates and what their employees most value while working there. As with most corporate value statements, this proposition was written in abstract and unemotional language.
The Hilti global HR team wanted our help generating creative concepts that would bring these values to life in ways that would capture attention and spur current employees to reflect upon and share their own stories with others on their team. A big challenge was to create something authentic, that showed these values in a way that genuinely expressed the experience of real employees.
After creating and landing on a creative concept, we sourced employee stories from across the world by interviewing a range of people in various roles. Our writers helped take these stories and craft compelling, succinct narratives. We then worked with film production companies in each location to capture interviews and B-roll footage. Finally, our team animated various parts of the video to make them more engaging and invite people to envision their own story in visual terms.
Numerous views, shares, and comments on the videos indicate that a fresh, genuine approach to bringing corporate value statements to life can be quite effective.
SCENE 03 — SCRIPT
It was my first real job, and I loved getting to know everything about Hilti’s tool services and repairs.
SCENE 03 — VISUAL IDEAS
Xavier from behind walking into the office excitedly on his first day.
SCENE 07 — SCRIPT
I was learning so fast and experiencing so many different cultures and environments.
SCENE 07 — VISUAL IDEAS
Xavier walking up to Hilti office and we see UK, Spain, and Italy landmarks swapping out behind him.
SCENE 11 — SCRIPT
Whether we were 4000 meters deep in a mine in South Africa, or on top of a skyscraper in Dubai, everyone worked their hardest and walked away with shared experiences that we will never forget.
SCENE 11 — VISUAL IDEAS
We see Hilti team that just got off the elevator in a mine, then we move upwards and see different layers of earth until we come up above ground and follow up a skyscraper. We finally reach the top and see a Hilti team (maybe getting off an elevator).
“It was my first real job, and I loved getting to know everything about Hilti’s tool services and repairs.”
“I was learning so fast and experiencing so many different cultures and environments.”
“Whether we were 4000 meters deep in a mine in South Africa, or on top of a skyscraper in Dubai, everyone worked their hardest and walked away with shared experiences that we will never forget.”