Big F*cking Field

underground Tulsa for Tesla campaign

Once upon a time,

Tesla went from not knowing anything about Tulsa to choosing it as a finalist for the Cybertruck Gigafactory.

Tulsa’s iconic Golden Driller got a new (creepy) face. It went viral nation-wide.

And Elon Musk agreed that a website we built was the website of the year.

how it began

the request

our response

the reactions

the spinoffs

the analytics

59 visits

from Tesla + SpaceX within the first 24 hours

140 visits

from Tesla + SpaceX within the first 10 days.

99.5k

Facebook users reached within the first week

165k

Twitter impressions within the first week

the result

Elon eventually came to Tulsa. Here he is, standing on our very own BFF with Oklahoma Governor Kevin Stitt.

Elon ended up choosing Austin, but this did make it easier to cope:

In the Headlines