underground Tulsa for Tesla campaign
Big F*cking Field
Once upon a time,
Tesla went from not knowing anything about Tulsa to choosing it as a finalist for the Cybertruck Gigafactory.
Tulsa’s iconic Golden Driller got a new (creepy) face. It went viral nation-wide.
And Elon Musk agreed that a website we built was the website of the year.
how it began
the request
our response
the reactions
the spinoffs
the analytics
59 visits
from Tesla + SpaceX within the first 24 hours
140 visits
from Tesla + SpaceX within the first 10 days.
99.5k
Facebook users reached within the first week
165k
Twitter impressions within the first week
the result
Elon eventually came to Tulsa. Here he is, standing on our very own BFF with Oklahoma Governor Kevin Stitt.
Elon ended up choosing Austin, but this did make it easier to cope:
In the Headlines
Inside Tulsa’s Epic Meme Campaign to Woo Tesla CEO Elon Musk
— The Verge
Tulsa Wants Tesla In A BFF Way
— Forbes
Inside Tulsa’s Underdog Bid for Tesla’s Next Big Factory
— Fortune
Hey, Tesla, Build the Cybertruck on this Big F**king Field, Says Website
— Car and Driver
Hey, Elon Musk, There's a "Big F***ing Field" in Tulsa for Tesla's Cybertruck Factory
— Motor Trend