19days

The Opportunity

Gitwit founders paired up with veteran investor and operator Joey Wignarajah to form a uniquely Gitwit approach to building scalable tech ventures. They needed a brand and story that captured their problem-first approach to building company’s. The Einstein quote “If I had 20 days to solve a problem, I would take 19 days to define it.” came up early in the process — and we ran with it. The quote tells a story that neatly captures the essence of the team’s approach to problem-solving and concept development, and, when you are raising $10MM to build 8+ new ventures, a great story is what you need.

In true start-up fashion we decided to take a sprint based approach to the naming, visual identity, website and pitch deck. The team landed on a name in the first week, negotiated the acquisition of the domain name, and simultaneously launched into design and storytelling mode. A few weeks later the first draft of the deck and website were in the hands of investors, and a few months after that the team had a lead investor secured and hasn’t looked back since.