Venture Studio Founding

Building a brand, story, website, and pitch deck for a first-time venture studio raising $10MM

The Opportunity

Gitwit founders paired up with veteran investor and operator Joey Wignarajah to form a uniquely Gitwit approach to building scalable tech ventures. They needed a brand and story that captured their problem-first approach to building company’s. The Einstein quote “If I had 20 days to solve a problem, I would take 19 days to define it.” came up early in the process — and we ran with it. The quote tells a story that neatly captures the essence of the team’s approach to problem-solving and concept development, and, when you are raising $10MM to build 8+ new ventures, a great story is what you need.

In true start-up fashion we decided to take a sprint based approach to the naming, visual identity, website and pitch deck. The team landed on a name in the first week, negotiated the acquisition of the domain name, and simultaneously launched into design and storytelling mode. A few weeks later the first draft of the deck and website were in the hands of investors, and a few months after that the team had a lead investor secured and hasn’t looked back since.

Branded Videos


"If I had 20 days to solve a problem, I would take 19 days to define it." Albert Einstein quote that inspired the name.

Visual Identity

Grid of all 19days logos on different colored backgrounds


Pitch Deck

Grid of the slide designs from the 19days pitch deck

Brand Assets

Grid of custom, hand-drawn icons
Examples of the 19days green photo overlay treatment