Developed the brand identity for the festival launched on the centennial anniversary of the 1921 Tulsa Race Massacre.

Community leaders in Tulsa wanted to create an annual festival of events commemorating both Juneteenth and the Tulsa Race Massacre. To help them create a name and brand, we facilitated a collaborative naming process consisting of several workshop meetings and sourced ideas from festival leaders and community members. Ultimately, the group landed on the name “Black Wall Street Legacy Festival.”

We then dove into a story-centric branding process. The designers on this project conducted hours of historical research and tried to bring more meaning to their designs by incorporating meaningful style elements.

Finally, we built a website to house the festival calendar with over 100 events, vendor and volunteer information, a shop Black Wall Street guide, as well as historical information of the legacy of Greenwood.